I bet many of you heard about (or even entered) the Jeffrey Campbell x Solestruck Box It Up challenge that took place last month that's giving one lucky person the opportunity to score $1000 worth of JC shoes and be the inspiration for the next shoebox design. And while I think they're still in the process of narrowing down three top finalists to display via their Facebook page for voters to decide the grand winner, I thought I'd take a second and share my entry with you!
About my design:
When I first learned of the challenge via e-mail, I got super excited at the prospect of designing and illustrating something that would appeal to the masses amongst our little shoe-obsessed demographic. I get asked a lot of interesting questions regarding my own shoe collection, so I spent the afternoon rummaging through the multicolored stacks of shoeboxes and paying particular attention the many labeled Jeffrey Campbell. The search for inspiration wasn’t difficult, and soon I knew exactly what I wanted. It was then that I sat down with my 2B and HB pencils and let the JC Girls inspiration come to life!
Staying within the specs of the provided templates, creativity, personal interest, confidence, and a seasonal concept influenced every step of my design approach. Melding the quintessential JC appeal with my own personal style pioneering, I incorporated a mix of pencil, ink, and variegated, dirty watercolor to achieve the final design. Really hoping I make it into the top three!! Or even cooler, to actually win!